AndréValleOrtega

Fig. 1 · Wolf, unchained · Brush ink
CORREO AÉREOA. VALLE ORTEGA26

i lowkey dgaf anymore

Ventures · Capital Allocation · Digital Infrastructure

Finance by training, engineer by habit. I build companies and the infrastructure underneath them.

↖ drag them around

Lots 01—02 · Memos 03 · Edition 10.2026

Nº I — ThesisAndré Valle Ortega · Catalogue MMXXVIp. 02

Finance student.Infrastructure operator.

Operating at the intersection of strategic capital allocation, market arbitrage, and scalable software infrastructure deployment.

My focus is on building scalable assets, optimizing unit economics, and designing high-performance commercial models to maximize free cash flow.

  • 02Ventures in operation
  • 12+Infrastructures deployed
  • 03Memos published

what I do, on one page →

More about me
Nº II — HoldingsAndré Valle Ortega · Catalogue MMXXVIp. 03

II. Holdings & Ventures

not for sale01 / 02

Cord

Fig. 2 · Knot and lot tag · Ink and red

From Proposal to Payment, in a Single Link

Role
Founder & CEO
Period
2026 — Present
Result
$5k MRR
Site
cordhq.app
View case

Flouvia

Fig. 3 · Regatta · Ink, red and blue

Design & Engineering Studio for Commerce and B2B

Role
Co-Founder & Lead Engineer
Period
2024 — Present
Result
+12 Infrastructures Deployed
Site
flouvia.com
View case
Nº III — CollectionAndré Valle Ortega · Catalogue MMXXVIp. 04

III. The wall

What hangs on my wall. Drawings made for this site, after the things I keep coming back to: horses, ink, stamps and words written by hand.

drag them around ↘

Nº 01Crowned wolfOil stick on paper
AAPLAYTHEGAMEPLAYTHEGAMEPLAYTHEGAME
Nº 02Play the gameCrayon on a playing card
VALLE10
Nº 03Blaugrana, alwaysGouache on paper
Nº 04Cup with a starGlazed stoneware

Work
hard.

Nº 05Work hardChalk on slate
Nº 06Coffee and a cigaretteInk and orange

Make art.Make money.Repeat.

Nº 07Make art, make moneyPaint on a torn book page
XIIIIIIIIIVVIVIIVIIIIXXXI3
Nº 08The torn sleeveInk, wool and steel
Nº 09Three at a gallopBrush ink
Nº IV — MemosAndré Valle Ortega · Catalogue MMXXVIp. 05

IV. Memos& Essays

  1. 01What a Customer Is Worth: NPS, Churn, LTV and CAC from Flouvia and Cord2026.10.2512 MIN READ
  2. 02Friction Costs Money: Design Thinking, UX and the Customer Journey2026.10.2211 MIN READ
  3. 03Build Without Asking: Agile, Lean and Bootstrapping from Cord2026.10.2010 MIN READ
All memos →